Founded on August 5, 1825, by Louis Sellier, Sellier & Bellot is one of the world's most enduring ammunition companies. Originally starting with percussion caps in Prague, the company grew into a European powerhouse under the partnership of Jean Maria Nicolaus Bellot. By the late 19th century, S&B was producing millions of rounds for various military contracts across the continent.
After the establishment of Czechoslovakia in 1918, Sellier & Bellot became the primary supplier for the national army and police. In the post-WWII era, the company was nationalized, leading to a massive expansion of its production facilities in Vlašim. This era solidified S&B as a global exporter of high-quality, CIP-compliant ammunition.
In recent years, the company has seen significant corporate evolution. In 2009, it was acquired by CBC Global Ammunition (the parent of Magtech), and in 2024, it became a cornerstone of the Colt CZ Group SE. This move has integrated one of Europe's oldest manufacturers with one of America's most iconic firearm brands (Colt).
In the South African market, S&B holds a "Top-Tier Workhorse" status. It is arguably the most ubiquitous international ammo brand in the country. Almost every shooting range and gun shop from Cape Town to Musina stocks the familiar S&B red and green boxes.
For SA sport shooters (IPSC, IDPA), S&B 115gr FMJ is often the "known variable" used to zero optics and test new handguns. Its reliability in popular platforms like the Glock 19, CZ P-10C, and Beretta 92 makes it a safe, go-to purchase.
Yes. S&B is globally recognized for consistent quality control, reliable primers, and clean-burning powders. It is manufactured to strict CIP standards.
All genuine Sellier & Bellot ammunition is manufactured in their state-of-the-art facility in Vlašim, Czech Republic.
Most S&B 9mm ammunition used in South Africa is brass-cased and boxer-primed, making it highly desirable for reloaders.